A Fresh Perspective on Everyday Business Challenges

On 31 October 2026, SERENE Group’s Design Team delivered an internal knowledge-sharing presentation titled “Beyond the Picture: How Color Influences Our Choices and Design Thinking Solves Problems” at the Bektimir office in Tashkent. Presented by Tashpulatov Bahrom and Gaynetdinova Amina, the session encouraged employees to see design as more than attractive visuals: it can also be a practical way to understand people, improve processes, and solve problems across departments.

How Color Shapes Communication

The presenters explored how colors can influence perception and how associations with red, blue, and green are often used in branding and communication. They also emphasized the importance of cultural context, drawing on visual traditions associated with Uzbekistan and India. The discussion connected these ideas to packaging, business presentations, and communication that feels clear and relevant to its audience.

Design That Works for People

A central message was that effective design should make a product, service, or process easier to use—not merely more attractive. The team introduced design thinking as a human-centered approach that considers people’s needs alongside technical feasibility and business practicality. An illustrative pharmaceutical packaging concept showed how clearer instructions, accessible visual cues, and organized information could help users navigate a product more easily. The concept was presented as an example, not as a launched SERENE product.

Empathy and the “Five Whys”

The Design Team explained how empathy helps employees understand problems from the perspective of colleagues, customers, and partners. Using a hypothetical delayed-delivery scenario, the presenters demonstrated the “Five Whys” technique: what initially appears to be a courier issue may stem from confusing warehouse organization. The example showed the value of identifying root causes rather than addressing symptoms alone.

Test Ideas Early, Improve Them Together

The session encouraged employees to try simple prototypes—such as sketches, diagrams, or mock-ups—before investing heavily in a solution. Testing early, seeking feedback, and making adjustments can help teams identify practical improvements efficiently. The presenters also highlighted applications across HR onboarding, logistics, sales presentations, and operational workflows, showing that design thinking is useful well beyond the Design Department.

An Exchange of Ideas Across Departments

Approximately 50–60 employees attended the presentation. Rather than a formal question-and-answer session, the program concluded with a brief discussion lasting around 5–10 minutes, giving colleagues an opportunity to reflect on the ideas and their relevance to daily work. The Design Team encouraged cross-departmental collaboration and welcomed colleagues to exchange ideas and explore solutions together.

Supporting a Culture of Learning and Innovation

This employee-led session reflected SERENE Group’s commitment to sharing expertise across teams and encouraging continuous learning. By connecting creativity with empathy and practical problem-solving, Tashpulatov Bahrom and Gaynetdinova Amina offered colleagues a different way to approach familiar challenges. The presentation reinforced a simple principle: better solutions begin by understanding the people they are intended to serve.

SERENE Group — Learning Together. Thinking Differently. Growing Stronger.

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A Celebration of Talent Beyond Professional Boundaries

SERENE Group hosted SERENE Got Talent 2026 on 31 October 2026, bringing employees together for a vibrant celebration of creativity, individuality, and team spirit.

Organized as part of the company's employee engagement initiatives, the event provided a platform for SERENITES to showcase their talents beyond their professional responsibilities.

With 52 participants and approximately 100 employees in the audience, the celebration reflected the enthusiasm, creativity, and strong sense of belonging within the SERENE family.

The event reinforced an important belief at SERENE: every employee brings unique strengths to the organization, and those strengths extend far beyond professional skills.

From Singing and Dancing to Art and Craftsmanship

SERENE Got Talent featured a diverse range of performances and creative displays, demonstrating the remarkable abilities of employees across departments.

The program included energetic dance performances, melodious singing, entertaining skits, and interactive games that brought excitement and laughter to the audience.

Alongside stage performances, employees demonstrated their artistic and practical talents through painting, sketching, cake making, knitting, sewing, and stitching.

The variety of activities highlighted not only artistic creativity but also patience, dedication, imagination, and craftsmanship.

The event provided an opportunity for colleagues to discover talents they might never have encountered during their everyday professional interactions.

Recognizing the People Behind the Talent

One of the most meaningful aspects of SERENE Got Talent was the opportunity to recognize and appreciate employees for their individuality and creativity.

Participants stepped beyond their usual responsibilities to share personal interests, skills, and passions with colleagues.

The event also included recognition of outstanding contributions, celebrating the enthusiasm and dedication demonstrated by participating SERENITES.

Beyond individual performances and achievements, the occasion encouraged mutual appreciation and strengthened relationships among employees.

Leadership That Encourages Participation and Belonging

The celebration was supported by SERENE Group's leadership and organized through its People & Culture initiatives under the guidance of Ms. Maina Vijaywargi, Co-Chairman | People & Culture.

The participation and encouragement of senior management reflected the organization's commitment to creating an inclusive workplace where employees feel valued not only for their professional contributions but also for their personalities, interests, and aspirations.

SERENE believes that a positive organizational culture is built through meaningful human connections, mutual respect, and opportunities for employees to express themselves.

Strengthening the SERENE Family

SERENE Got Talent was more than a showcase of performances and creative skills.

It was an opportunity for employees from different departments and functions to interact in an informal and joyful environment, strengthening friendships and encouraging collaboration.

Such initiatives help create a workplace where employees feel connected to one another and develop a deeper sense of belonging.

By celebrating the diverse talents of its people, SERENE Group continues to reinforce a culture of appreciation, teamwork, confidence, and personal growth.

Celebrating Every SERENITE

The success of SERENE Got Talent 2026 was made possible by the enthusiasm of its 52 participants, the encouragement of approximately 100 colleagues, and the collective efforts of everyone involved in organizing the celebration.

SERENE Group extends its appreciation to every participant who stepped forward to share a talent, every colleague who offered encouragement, and every team member who contributed to making the event memorable.

The celebration served as a reminder that behind every professional achievement is an individual with unique interests, abilities, and aspirations.

At SERENE, talent is not limited to a job title. Every individual has something extraordinary to contribute.

SERENE Got Talent 2026 — Celebrating People. Discovering Talents. Growing Together.

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According to the information supplied, the conference was organized by the Ministry of Health of the Republic of Uzbekistan for the national community of internal medicine specialists. Physicians and medical professionals gathered to discuss contemporary diagnostic and treatment challenges.

SERENE Group Engages with Healthcare Professionals

As a sponsor and participant, SERENE Group presented information about its pharmaceutical portfolio and engaged in professional discussions with attending physicians. The conference offered opportunities to strengthen relationships with the medical community and encourage ongoing scientific exchange.

SERENE Group remains committed to supporting professional education and collaboration in the healthcare sector.

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On 15 October 2026, Serene Healthcare participated in the IV International Congress of Endocrinologists — Turakulov Readings 2026, held in Tashkent, Uzbekistan.

Organized under the theme “Endocrinology Without Borders: Science, Innovation and Clinical Practice,” the Congress brought together endocrinologists, researchers, and healthcare professionals to exchange scientific knowledge, share clinical experiences, and discuss modern approaches to the diagnosis and treatment of endocrine disorders.

Showcasing Serene Healthcare’s Endocrinology Portfolio

Serene Healthcare presented its endocrinology portfolio at a dedicated exhibition booth. Throughout the Congress, company representatives engaged with endocrinologists and other healthcare professionals, sharing information about its pharmaceutical products, therapeutic areas, and activities in Uzbekistan.

The exhibition provided an opportunity for professional discussions and exchange of knowledge on current developments in endocrinology.

Strengthening Relationships with Healthcare Professionals

Direct interaction with medical specialists, researchers, and industry representatives was an important highlight. These discussions helped strengthen existing professional relationships, establish new connections, and encourage continued collaboration with the medical community.

Our Commitment to Scientific Progress

Participation in scientific events reflects Serene Healthcare’s commitment to continuous medical education, scientific collaboration, and the advancement of healthcare in Uzbekistan. As part of SERENE Group, the company remains dedicated to supporting healthcare professionals through quality pharmaceutical products and scientific exchange.

Serene Healthcare — Together with the Medical Community, Advancing Healthcare and Improving Lives.

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The agreement represents a step toward strengthening links between the pharmaceutical industry and institutions dedicated to medical knowledge, scientific research, and the intellectual legacy of Abu Ali Ibn Sino (Avicenna).

The Foundation works to preserve and promote the scientific heritage of Avicenna, whose contributions to medicine and scholarship remain influential.

Through this cooperation, SERENE Group aims to encourage scientific exchange, medical education, professional development, and closer engagement between industry and the scientific community.

The agreement reflects the Group’s broader commitment to supporting the development of Uzbekistan’s healthcare and pharmaceutical sectors.

SERENE Group looks forward to a productive relationship with the Foundation, guided by a shared interest in science, education, and healthcare advancement.

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A Milestone for Cardiovascular Medicine

On 2 October 2026, the Uzbekistan Cardiologists’ Conference, “Modern Cardiology: From Prevention to Advanced Technologies,” featured a scientific program dedicated to the 50th anniversary of the Republican Specialized Scientific and Practical Medical Center of Cardiology. The program brought together medical specialists to discuss advances in coronary artery disease, hypertension, cardiovascular risk reduction, and heart failure management.

SERENE Pharma’s Gold Sponsorship and Satellite Symposium

SERENE Pharma participated as a Gold Sponsor and hosted a satellite symposium on 2 October in the Amir Timur Hall, from 14:40 to 15:30. The company-supported session focused on two areas of clinical importance: lipid-modifying therapy for cardiovascular event prevention and evidence-based treatment of chronic heart failure.

Scientific Presentations at the SERENE Satellite Symposium

Associate Professor Ikbol Gafuritdinovna Adilova, from the Department of Cardiology and Gerontology with a Course in Interventional Cardiology and Arrhythmology at the Center for the Development of Professional Qualifications of Medical Workers, presented “The Evolution of Lipid-Modifying Therapy: Why Rosuvastatin Remains a Cornerstone in the Prevention of Cardiovascular Events.” Her session ran from 14:40 to 15:05.

Professor Gavkhar Mirakbarovna Tulabaeva, Head of the same department, followed from 15:05 to 15:30 with “Sacubitril/Valsartan in Contemporary Management of Chronic Heart Failure: From Evidence to Clinical Practice.” Together, the presentations highlighted contemporary scientific approaches to preventing cardiovascular events and managing patients with chronic heart failure.

A Wider Program of Cardiovascular Research

The conference agenda also included sessions on modern technologies for treating chronic coronary artery disease, outcomes of stenting in patients with ST-segment elevation acute coronary syndrome, management of arterial hypertension with attention to cardiorenometabolic risk, and antihypertensive treatment in patients with comorbidities. These presentations were part of the broader conference program; the supplied agenda specifically identifies the two lectures above as the SERENE satellite symposium.

Supporting Continuing Medical Education

Through its Gold Sponsorship and focused scientific session, SERENE Pharma supported a platform for professional dialogue on current cardiovascular treatment approaches. Such engagement reflects the company’s commitment to scientific communication and continuing medical education, with the aim of strengthening relationships with healthcare professionals and contributing to evidence-informed clinical practice in Uzbekistan.

Looking Ahead

The conference marked an opportunity for SERENE Pharma to engage with the cardiology community and support discussion of important therapeutic developments. The company looks forward to continued participation in scientific and educational initiatives that advance professional knowledge and patient care.

SERENE Pharma — Science for Happiness.

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SERENE Group’s annual Sports Day brought employees and senior management together to celebrate teamwork, physical fitness, friendly competition, and organizational unity.

Beyond the Workplace: Bringing People Together Through Sports

SERENE Group celebrated its Annual Sports Day 2026 on 26 September at its Tashkent office, bringing together about 100 employees from across the organization for a day dedicated to sports, teamwork, and employee engagement.

Organized by the Human Resources Department under the leadership of Maina Vijaywargi, Co-Chairman | People & Culture, the event reflected SERENE Group’s commitment to creating a workplace culture that values employee well-being, collaboration, and meaningful connections beyond daily professional responsibilities. The annual celebration offered colleagues from different departments an opportunity to interact and strengthen relationships through shared sporting experiences.

A Day Filled with Energy, Enthusiasm and Healthy Competition

Sports Day featured football, cricket, volleyball, badminton, basketball, table tennis, and relay races, alongside yoga and stretching activities. The mix of team sports, individual competitions, and wellness activities gave employees with different interests opportunities to participate. Participants supported teammates and demonstrated determination, enthusiasm, and sportsmanship throughout the day.

Football and Cricket: Highlights of the Celebration

Football and cricket were particular highlights, generating excitement and friendly rivalry among teams. The matches encouraged coordination, strategy, and mutual support, while colleagues cheering from the sidelines added to the celebratory atmosphere. These shared experiences helped build connections beyond everyday departmental roles.

Leadership Participation: Leading by Example

Senior management actively participated in sporting activities, encouraged employees, and presented awards to winners. Their involvement reinforced the importance of leadership engagement in building a positive organizational culture and created opportunities for colleagues and leaders to interact in an informal setting.

Recognizing Achievement, Effort and Sportsmanship

Individual and team winners were recognized with awards during the celebration. Senior management congratulated participants and acknowledged their achievements, teamwork, and competitive spirit. The recognition also emphasized participation, fair play, and respect for fellow competitors.

Employee Engagement at the Heart of the Initiative

As an annual HR-led event, SERENE Sports Day is designed primarily to strengthen employee engagement. Sporting activities also encourage physical activity and workplace skills such as communication, resilience, teamwork, and problem-solving. Including yoga and stretching reinforced the value of healthy habits and balanced living.

One Team. One Spirit. One SERENE.

SERENE Sports Day 2026 was more than a series of competitions: it was a celebration of the people who contribute to the organization every day. From energetic football and cricket matches to indoor sports, relay races, yoga, and winner recognition, the event brought employees and leadership together in a shared spirit of enthusiasm and sportsmanship.

The celebration reinforced a simple belief: strong teams are built not only through working together but also through supporting one another and celebrating collective achievements.

SERENE Sports Day 2026 — One Team. One Spirit. One SERENE.

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SERENE Group of Industries, together with GRANDENE Pharmaceuticals and ALTIUS BIOCARE, organized Career Day on 27 July 2026, bringing together graduates and young professionals interested in opportunities in the pharmaceutical and healthcare industries.

The event reflected the Group’s commitment to identifying potential, nurturing young talent, and creating meaningful pathways for professional growth.

At SERENE Group, recruitment goes beyond filling vacancies. It is about investing in people, encouraging fresh perspectives, and preparing the next generation of scientists, specialists, innovators, and industry leaders.

Through training, mentoring, and a culture of continuous learning, the Group seeks to help young professionals develop the skills and confidence to build successful careers.

Career Day 2026 highlighted career possibilities within GRANDENE Pharmaceuticals and ALTIUS BIOCARE and reinforced the Group’s long-term commitment to talent development in Uzbekistan.

At SERENE Group, we don’t just recruit talent. We create it.

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